01Starting late
Formal school began when I was eleven.
I entered class two much older than everyone around me, with years of education to rebuild and a persistent feeling that I was already behind.
JS · TS
FULL-STACK
PRODUCT
AI
SPEAKER
I build products, explore AI, and share what works.
I’m Asad Ullah, a Senior Frontend Engineer at Mercedes-Benz.io, public speaker, workshop facilitator, and mentor based in Berlin.
I turn complex engineering ideas into useful products and practical learning experiences.
MY STORY
Journey
I did not follow a conventional path into technology. Starting late taught me how to catch up, begin again, and make what I learn useful to other people.
- 02Catching up
Effort became the advantage I could control.
Computer Science was another difficult beginning, so I rebuilt the basics through long days of self-study until the work finally started to click.
- 05Building and sharing
Today, the work and the teaching belong together.
I build digital products, explore applied AI, and turn what works into practical talks, workshops, mentoring, and writing.
PROFESSIONAL CAREER
Experience
I build reliable digital products at the intersection of frontend engineering, architecture, and product thinking—currently creating premium services for Mercedes-Benz customers.
Current roleAug 2023 - Present
Senior Frontend Developer
Mercedes-Benz.io
Full-timeHybrid
Creating premium digital services for Mercedes-Benz car owners, leading the implementation of Backend for Frontend (BFF) architecture.
Selected impact
- Built complete BFF implementation in NuxtJS for B2B project
- Reduced B2B web app loading time by 20x through cache mechanism in BFF
Aug 2022 - Aug 2023
Frontend Engineer
Labforward
Full-timeHybrid
Assisted laboratory teams worldwide in their quest to make groundbreaking discoveries. Took sole ownership of multiple modules across two products.
Selected impact
- Scaled MVP into reliable SPA by adding API integration layer with RTK
- Developed complex forms using Formik to persist data across multiple screens
Apr 2021 - Jul 2022
Software Development Engineer
Securiti.ai
Full-timeOn-site
Promoted from Associate to mid-level engineer, entrusted with greater responsibility and ownership of complex features and modules.
Selected impact
- Co-led Security domain implementation in Privaci.ai, acquiring clients like Cisco and Microsoft
- Built the Snowflake integration feature, a product highlight
SOLO VENTURE
Projects
Independent products shaped by real problems, careful engineering, and a bias toward useful simplicity.
ACTIVITIES & IMPACT
Contribution
I turn hard-earned lessons into workshops, talks, and writing that help people navigate technology careers with more confidence.
- Events
- 10
- Blogs
- 4
- Book Reviews
- 2
KIND WORDS
Testimonial
LinkedIn
I had the pleasure of working alongside Asad for about two years, during which he consistently brought exceptional technical insight and a collaborative spirit to our team. One of his standout contributions was introducing the concept and implementation of a backend-for-frontend (BFF) approach, a transformative addition that greatly enhanced our frontend efficiency and performance. His deep understanding of BFF enabled us to streamline data flow and deliver a more cohesive user experience, meeting high standards of responsiveness and scalability. In addition to his technical expertise, Asad shines in his interpersonal skills. He is a highly communicative and open colleague who actively seeks and provides feedback. His openness fosters a team environment where ideas are freely exchanged, and solutions are enriched. This combination of skill and collaborative spirit makes Asad an invaluable asset to any team. I can confidently recommend him to any future employer looking for a forward-thinking, skilled, and supportive developer.
Hannes Krengel
Product Enthusiast at Mercedes-Benz.io
LinkedIn
A fast learner developer, Asad was a very good contributor to the project we worked on together. Within a short time after entering the project, he contributed directly to the codebase with high coding standards and with improvement proposals in maintainability and reusability.
Carlos Cunha
Senior Software Engineer at GetSafe
Topmate.io
Was explained in detail with proper guidance love it!
Shaheer Ahmed
Mentee
GET IN TOUCH
Let's Connect
Your thoughts and questions are always welcome, so do not hesitate to drop me a message if you need assistance or have something to talk about. I would love to hear from you!
Linkedin
Asad Ullah Khalid
Senior Software Engineer@Mercedes-Benz.io
Frontend Expertise with Focus on JavaScript